In hospital new mums are traditionally inundated with flowers, requiring vases, shelf-space, attention and imminent disposal. Hungry Mama provides welcome relief with unique and personal gift hampers combining post-pregnancy rewards such as champagne and soft cheese with decadent treats and healthy snacks.
“When talking to new mums we discovered they receive an average of six flower deliveries on arrival of the babyâ€, says Hungry Mama founder, Cassie Matheson. “Flowers are beautiful, but when times are tough, consumers want their gift to be remembered and appreciated, not lost in the crowdâ€.
Sydney-based Matheson conceived the idea while in hospital for the birth of her son in 2006. Witnessing the excessive flower deliveries to fellow patients, she recognised a need for an alternative, inspired gift idea that would reward new mums and have a lasting impact. Matheson drew on her own hospital experience and when compared to that of other mums, found a common theme; new mums are hungry and craving the foods they avoided during pregnancy.
“With hospital dinners served up by 6pm, mums often suffer the midnight munchies when they’re up throughout the night feeding their newbornâ€, says Matheson. “Add to that the constant stream of visitors to entertain during the day and a food gift tailored to new mums just seems logicalâ€.
Further research found a true lack of mum-focused and instantly gratifying gift options available.
Hungry Mama’s original objective was to provide a stylish gift product that offered the savvy consumer an alternative to sending flowers. However, as the idea developed, it resulted in solving a real problem as well as rewarding the person who truly deserves it – the mum.
All Hungry Mama gift hampers are available for Sydney delivery and a range which excludes soft cheese & smoked salmon can be delivered to Melbourne, Brisbane, Gold Coast, Sunshine Coast, Canberra and parts of regional NSW. Hampers range in price from $59.95 - $399.95 (excluding delivery) and are suitable for delivery to the hospital or home.
Gift certificates are available for baby showers and corporate farewells.
Order online at www.hungrymama.com.au or by phone on 02 8021 5081.
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